HP facilitates its new-age digital printing
Vjmedia Works | October 26, 2016
Showcasing their new range of machinery and technologies pertaining to digital printing, HP encourages brands to opt for digital printing for better showcase through advertising, printing labels, signages, packaging, point-of-purchase etc.
HP Inc. India showcased the various possibilities with digital printing at an event concluded in Delhi yesterday. The company showcased its vast portfolio of industry leading digital printing innovations and highlighted the potential for brand owners and marketers across verticals including FMCG, pharma, retail, food and beverage, health and beauty.
The event witnessed participation from over 100 brand professionals who experienced solutions from segments such as general commercial printing, design, signages and displays, labels & packaging, publishing amongst others.
“India is a high growth and promising economy and we are witnessing that the future of commercial printing is driven by digital printing. Digital printing has evolved by leaps and bounds in India and one key-trend driving this shift has been the evolution of HP’s graphics solutions offerings from devices to effective marketing solutions for brand owners. We are thrilled to see increased traction with Indian brands from various verticals, as they embrace the power of digital printing to reach their end customers innovatively. HP is committed to keep reinventing technology to help our customers and partners thrive,” said François Martin, Global Marketing Director, Graphic Solution Business, HP Inc.
HP also showcased various applications including labels and packaging, general commercial printing, backlist, textile prints, point of purchase, corrugated prints, signages etc. “As brands today talk about engaging, immersive and delightful customer experience, HP is uniquely positioned to fulfil this need with our rich digital printing portfolio. We believe in limitless possibilities with digital printing and are happy to notice some of the very interesting projects and implementations by our Indian customers. We also reiterate our commitment towards the partner community, who are at the core of our go to market strategy. All our innovations and partner initiatives are designed towards helping them remain profitable and explore fresh revenue streams.” said Nancy Janes, Global Graphics Business Development Director, HP Inc.
Puneet Chadha, Director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc. shared insights on the importance of innovation in reaching out to the customers today and how advanced and differentiated printing applications can help brands develop a stronger brand recall with end customers and establish a competitive edge in the market.
Discussions on the successful real life digital printing campaigns and implementations by some of the leading brands helped the present audience build awareness and perspective around the path breaking possibilities with digital printing.
“With brand managers trying to break the clutter for increased mindshare for their brands, the market place is getting increasingly competitive. Digital printing can open entirely new and unexplored opportunities for brands with respect to customer outreach, contributing significantly to the brand recall.” said Puneet Chadha, Director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc.
Puneet spoke about Dscoop, a community of HP Inc.’s print service providers helping them take part in education, networking and revenue growth opportunities. Highlighting HP Inc.’s commitment towards its print service providers’ community he said, “We will continue to enable our print service providers with newer innovations in digital printing technology and more meaningful conversations with brands at such forums, hence helping them explore newer markets and generate fresh revenue streams.”
The presentations were followed by guided tours to application areas showcased by partnering print service providers. The brand managers engaged in rich and meaningful conversations with some of HP’s leading print service providers to explore digital printing avenues for their brands.