HUGO BOSS reopens its BOSS store in New Delhi
By Nabamita Chatterjee | Vjmedia Works | October 05, 2016
As per the brand's store layout the highlight is the"œobjet de lumière,"a contemporary interpretation of a grand chandelier, embodying form and function. This innovative lighting fixture is the centerpiece of all the flagship venues, creating a link between same-floor segments and different levels.
HUGO BOSS reopened its refurbished BOSS store in New Delhi at the city’s luxury retail destination, DLF Emporio. The store underwent a renovation this summer and now opened with a brand new look that echoes the BOSS style and spirit, providing a perfect showcase for the full range of BOSS Menswear collection, including shoes and accessories.
Spread across a net area of 2,295 sq. ft. over a single floor, the interior concept of the store conveys a solid yet airy, modern feel. Black steel grids are highlighted by LED strips; exquisite fabric wall panels and black profiles are contrasted with clear glass, while high-gloss and mirrored surfaces enhance the overall clean and classic mood.
Nikhil Mehra, CEO at Genesis Group said, “We are really happy with the brand new look of the BOSS store. At Genesis, we believe in providing our customers with an exclusive and personalised shopping experience, which has always been our priority. The stores in India carry the latest collection of BOSS Men’s Sports and Formalwear, Boss Green, shoes and accessories."
