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Hyperspace aligns with the evolving retail landscape

By Retail4Growth Team | July 10, 2019

Data is clearly the key driver for retail planning and Hyperspace treats data analytics as the new normal.

According to IBEF report 2018, India's retail market is expected to reach USD 1.1 trillion by 2020 with an annual growth rate of 12%. These statistics along with the current trend of ecommerce giants setting up multiple offline stores, brings us to an understanding that Retail is here to stay but that doesn’t mean that stores should rest on their laurels. But instead get even more effective in perfecting their in-store experience for shoppers.

Hyperspace, an award-winning retail design and shoppers marketing agency under Dentsu Aegis Network helps brands and retailers to continuously evaluate and invent their shoppers' experience. The agency’s 10-year legacy and technology driven approach captures the essence of the consumers individuality hyperscopeand uncovers their expectations which eventually leads to business growth and customer loyalty.

Data is clearly the key driver for retail planning and Hyperspace treats data analytics as the new normal. Connect, the agency’s state-of-the-art tool extracts value from customer data, using a blend of traditional and cutting-edge research techniques. Post which the agency initiates their campaigns with an aim to introduce shoppers to a retail 2.0 experience.

Established as well as emerging brands are facing stiff competition in the race to woo India’s consumers. Hence to stay relevant in today’s dynamic environment, Retailers need to recognize how expansion across channels is redefining customer experience, how artificial intelligence can enhance business and the knack of bringing offline and online under one roof.

Speaking on the agency’s strategy to drive growth, Arti Singh, Vice President - Hyperspace, said, “Retail is a very competitive industry because consumer behavior changes even before a brand can adapt to a trend, which means players like us need to think creatively on our feet and execute like a ninja. There was a time where a store was only meant for buying a product but today consumers want an experience and quenching their desires is the secret ingredient to succeed. We truly believe Hyperspace can be a game changer for brands struggling to create an impact.”

Additionally, Hyperspace also offers project management which enables retailers to maintain and improve brand hygiene accurately and efficiently. To summarize, Hyperspace is a one stop destination for all your retail branding needs.

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