Infiniti Retail’s Chief of Marketing & Insights to speak at ISA, 2019
By Satarupa Chakraborty | February 07, 2019
Ritesh Ghosal, Chief of Marketing & Insights, Infiniti Retail, will join the session on'The Rise, Growth & Plateau of India’s Retail Design Industry' at In-Store Asia 2019.
Ritesh Ghosal, Chief of Marketing & Insights, Infiniti Retail, will join as one of the panelists at the knowledge session titled, 'The Rise, Growth & Plateau of India’s Retail Design Industry' at In-Store Asia 2019 (now a part the family of EuroShop Düsseldorf, the world’s #1 retail fair), the largest retail experience expo and convention in the Indian subcontinent. The upcoming edition of the event is scheduled to be held during March 14-16, 2019, at Bombay Exhibition Centre, Goregaon, Mumbai.
Ritesh is a student of human behaviour and its reflection in marketplace choices and the implications for products, propositions, brands and their communication. Over the last two decades, he has built a track record of creating new brands (Tata Docomo, Minute Maid), re-inventing legacy brands (Photon, Thumps Up, Maaza) and adapting global brands to Indian realities (Coke, Fanta, Sprite.
As CMO at Croma, he is responsible for all aspects of demand generation – brand, communication, media, insights, customer lifecycle management. He also manages private label, institutional business and property for Croma.
An alumnus of IIM Bangalore, Ritesh started his career in advertising and market research agencies before moving onto a marketing assignment at Reckitt Benckiser.
Ever restless and seeking the thrill of a new challenge, he has worked in 10 organizations across FMCG, Telecom and Retail. His two longest and most remarkable stints have been at Coca Cola India and Tata Docomo.