Interbrand Releases 2016 Best Global Brands Report: Retail is the Top Growing Sector, increasing 19 percent

 One of the leading brand consultancy, Interbrand, named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with automotive and technology brands dominating the ranking—and Tesla and Dior entering the Top 100 brands. Retail is the Top Growing Sector, increasing 19 percent, followed by the sporting and luxury sectors—each experiencing a 10 percent increase. With a combined 29 positions, automotive and technology brands dominate this year’s report.

 “It’s clear the best global brands are not just weathering change, but driving it,” says Jez Frampton, Interbrand’s Global Chief Executive Officer. “They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses,” he adds.
 
For the fourth year in a row, Apple and Google claimed the top positions. Apple’s brand value grew by 5 percent to US $178,119m, while Google’s brand value rose 11 percent to US $133,252m. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla entered the Best Global Brands report for the first time, at #89 and #100 respectively.

As per the report, the world’s five Top Growing Brands include Facebook (48 percent growth), Amazon (33 percent), LEGO (25 percent), Nissan (22 percent) and Adobe (21 percent).

“There is an increasing shift from businesses leading brands to brands leading businesses. That opens clear avenues of growth. Brands grow businesses by building a strong culture, optimizing structures and governance inside the organization, while anchoring differentiated experiences on the outside”, said Ashish Mishra, Managing Director, Interbrand India.

For more details on report click Interbrand Best Global Brands 2016