ISA 2018: Speaker: Sushmita Balasubramaniam - Kantar Shopper Insights

Sushmita Balasubramaniam, Practice Head-South Asia, Kantar Shopper Insights will present her topic “New Age Consumer Insights” for the convention at In-Store Asia 2018, the largest retail experience expo and convention in the Indian subcontinent, which is scheduled to be held between 22nd-24th February 2018 at Bombay Exhibition Centre, Goregaon, Mumbai. A market research and consumer consulting professional with nearly 25 years of experience, Sushmita thrives on unearthing consumer insights for marketing decision-making that covers the full range of marketing issues – growth strategy development, brand opportunity identification, product, packaging, pricing, brand communication and promotion, brand positioning and re-positioning. After a stint in books retailing, she spent fourteen years in Kantar TNS India where she feel in love with research and insights. She then joined Technopak Advisors, a premier retail consulting firm as a Consumer Insights Expert and was one of the founding members of Envirosell India. She trained under Paco Underhill - Founder, CEO and President of Envirosell Inc, USA and learnt best practices of the shopper business 

Since then, she has focused on the area of Retail & Shopper marketing & research and leading the Shopper & Retail practice for Kantar IMRB. She has led a wide range of studies – from Retail Location & Catchment mapping, Profiling for Potential Assessment, Shopper studies inputting into Store Design, Category & Brand Management as well as Optimization Of Service Levels & Staff Training. In her current role as the South Asia Shopper & Retail Practice Head for Kantar, she has developed unique protocols geared towards developing markets as well as the organized modern trade. She works closely with the client servicing teams  to advise on set up and delivery of shopper & retail projects, specifically in terms of ensuring ensure actionability of the findings.