Friday, March 29, 2024

Advertisement

Jabong launches'Jabong Boutiques' to promote smaller entrepreneurs

Vjmedia Works | January 08, 2015

With an aim to promote Indian craftsmanship, Jabong offers designers and boutiques the benefit of increasing their customer base and a chance to be amongst the likes of bigger brands that are available on Jabong already.

Leading shopping portal, Jabong.com recently launched a unique initiative'Jabong Boutiques' that will act as a platform for small and medium entrepreneurs to connect with a wider customer base spread across the country serving over 10,000 pin codes.

The fashion and lifestyle e-commerce portal has taken fashion to another level with many industry first customer experiences and offerings in the last three years since its inception. As the name suggests,'Jabong Boutiques' will be a platform where many small scale designers and boutiques will find a common ground to sell their products not just in their vicinity but at a much wider scale. The objective is to empower designers and players that have the capabilities of crafting haute couture and fashionable ready to wear ethnic and western apparels that are edgy but not runway esque. Jabong offers them the benefit of increasing their customer base and a chance to be amongst the likes of bigger brands that are available on Jabong already.

With Jabong boutiques, the company aims at endowing "Make in India” an international marketing campaign slogan coined by the Prime Minister of India, Narendra Modi to attract businesses from around the world to invest and manufacture in India.

To give a wholesome and complete deal, this concept will also encapsulate the option to get customised'Made to Measure' garments. Talking about this unique initiative, Rinku Sobti, a designer who is catering to contemporary Indian women by offering them her pret range, says, "I am very happy to be onboard with Jabong Boutique team. As a designer I felt happy the merchandise team paid a visit to my store and discussed the designs extensively. I have tremendous support from the team as the communication channels with them are open 24x7. The sales have been excellent especially during Diwali. It was a real bonanza time for us”.

Nidhi Munim is another designer onboard with Jabong Boutique team, who creates luxury swimwear with exquisite quality and finesse. "The collaboration between Nidhi Munim and Jabong Boutique combines the flare, design and detail of the Indian Maestro in Swimwear with the reach, innovativeness, and commitment of Jabong.com,” she says.

 Shortlisting only crème-de-la-crème boutiques with unique designs, Jabong hopes to promote Indian craftsmanship in a global market.

Advertisement

Related News

Advertisement
Have You Say
Advertisement
Resource
Follow Us On
Advertisement