Jacqueline Fernandez launches Just F brand

Bollywood superstar Jacqueline Fernandez launched Just F, a female-only fitness and fashion brand with an aim to bring the ‘F’ factor back into feminine fitness. Co-created and co-owned by Mojostar and Jacqueline, Just F is a move to redefine the female active-wear space in India. A combination of fresh design, functionality for fitness and trendy fashion JUST F’s offerings are unabashedly feminine. The products have been developed to meet the specific requirements of the style-conscious, trendy, and free-spirited 20-something Indian women.

On the launch, Jacqueline Fernandez said, “Launching Just F, a feminine take on fitness from my perspective, is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India, who wants to fulfill their fitness requirements without breaking the bank or compromising on style.”

Abhishek Verma, CEO, Mojostar, added, “Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers, products which cater to their needs and sensibilities.”

Just F’s range includes stylish athleisure outfits like floral infuse active wear, monochromes, club inspired active wear, functional sports bras etc. The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. The brand is expected to launch its products in the market by second half of May, 2018. The products will be available on Just F’s website and other E-commerce platforms at the start. The company has planned future expansion into offline retail through product placement in all large format stores and the launch of standalone brick-and-mortar stores.