JSW Steel launches new retail format

JSW Steel, the flagship company of $11 billion Indian conglomerate JSW Group, announced the launch of the first of its kind branded retail format - "JSW explore". The objective of JSW Explore is to efficiently cater to the customized steel needs of end-consumers pan-India. The franchise-based authorized retail format will create a sustainable differentiator for JSW Steel's exclusive value added products and service offerings. This win-win partnership shall further strengthen JSW's bond with its committed JSW Shoppe channel partners taking the association to the next level.


The new initiative is expected to further enhance the company's retail penetration.

The state-of-the-art retail format adhering to JSW prescribed quality norms and processing standards will provide an opportunity for select channel partners to open and brand their processing facilities enhancing their capabilities to create a new benchmark in customer experience.

Commenting on the launch of the new format, Jayant Acharya, Director - Commercial & Marketing, JSW Steel said, "This new branded retail format will cater to end consumers' requirements through value added products and services, initially in the construction sector. The branded format will be scaled up in future to cater to customized needs across product categories and sectors.  viz, Hot Rolled, Cold Rolled, Color Coated, TMT etc. It will sell superior quality products to brand conscious consumers at the retail level nurturing innovation and growth.”