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Kansai Nerolac unveils their second retail format in Mumbai

By VJ Media Bureau | Vjmedia Works | May 06, 2013

Having received a phenomenal response in Jogeshwari, Nerolac Impression Store now comes to Bandra, which aims to engage consumers with its 'All in one' touchscreen panel.

Kansai Nerolac, one of India's leading players in the paint industry has launched its second Nerolac Impression Shoppe in Bandra West, Mumbai. The company is experimenting with the touch panel and bigger retail format for the first time, where the USP of the store is the'All in one' touch screen which provides, painting guide, designer finishes (both interior & exterior), product application, ready templates for previews, and customized previews as per consumer homes.
 
Speaking on this occasion Sukhpreet Singh, Vice President of Marketing & Sales (Decorative) - Kansai Nerolac said, "Consumers are buying finishes on their wall and not just paint cans. They need to be very sure of what the finish will be like, how the color will look under different light conditions, what product is suitable for which surface, which shade should be chosen. With these stores, we are trying to engage the consumers by assisting them in making a correct choice.”
 
Kansai Nerolac store offers, the latest colour trends with wide variety, unique designer finishes and expert consultancy. The company has been in the industry for more than 90 years pioneering a wide spectrum of quality paints. Kansai Nerolac is the second largest paint company in India and is the leader in Industrial segment, having a turnover of Rs 3020 crore. The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries.
 
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