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Lenskart opens its 300th store in India

By Nabamita Chatterjee | Vjmedia Works | June 06, 2017

The brand will open 200 more exclusive brand stores in India by December 2017.

Lenskart, the leading eyewear portal which innovated and gradually took the omni-channel approach, today sells through its e-commerce website as well as offline stores. Recently they added another feather in its cap with the launch of its 300th store in India. The store has recently opened up at Green Park, a premium high street marketplace in Delhi, spread across 320 sq. ft., to deliver an immersive experience to the consumers. As a part of the company’s bullish expansion plans, Lenskart is now amongst one of the fastest growing retail chains in India, with a vision to make eyewear accessible even in the smallest of Indian towns. The stores are unique in which they don’t store inventory and orders are placed through iPad and served from a central warehouse.

Expressing his excitement on the occasion, Peyush Bansal, Founder and CEO, Lenskart.com said “Omni channel is the right way to build consumer backward retail. We have implemented lot of innovation in our stores to keep them small, lean and profitable. We have opened 90 stores in 90 days, and this is because of technology & process while keeping frontend simple."

Founded in 2010, Lenskart established itself as a strong online player and has also strengthened its retail presence with its 300 brick-and-mortar stores located in 80 plus cities. The company offers services like online eyewear selection, personalized services, stringent quality checks, prompt deliveries, one-year product warranty, 14-days no-questions-asked return policy and convenient payment options to consumers. Lenskart’s Omni channel presence enables customers to place their orders through IPad post eye-examination. The services like 3D Try On, Home Trial, Home eye check-up and the use of use robotic technique that delivers glasses which are accurate to 3 decimal places.

Lenskart.com stores are not only in metros like Delhi, Mumbai, Bangalore, Chennai, Kolkata but they are present in smaller cities like Agartala, Ludhiana, Vadodara, Kota, Vizag etc.

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