Leonardo Olive Oil creates an Experiential Zone at India International Trade Fair 2017
By Nabamita Chatterjee | November 16, 2017
This allows the consumers to experience the three variants of Leonardo Olive Oil, each kitchen to cook using one specific variant. The main focus of this experience zone is to allow consumers to imbibe the importance of using Leonardo Olive Oil in their day to day cooking.
Leonardo Olive Oil, the flagship brand of Cargill’s food business in India, has set up a differential consumer experience zone at India International Trade Fair (IITF) 2017. For a better customer connect Leonardo has come up with this concept of three kitchen zones dedicated to the three variants of Leonardo Olive Oil - Cook All, Just Lite and Just Drizzle. At these separate kitchens, consumers will get a chance to taste delicacies prepared using all these variants, along with a clear understanding of their usage.
Deoki Muchhal, Managing Director of Cargill’s food business in India said “Taking forward the recently launched campaign ‘Indian Foods have the Hots for Olive Oil’, for the first time ever, Leonardo Olive Oil has created a unique experience zone of this size and stature. With the purpose of allowing consumers to experience cooking different cuisines with the different variants of Leonardo Olive Oil, this zone will enable consumers to get a look and feel of an actual live cooking experience. With three different kitchen zones catering to different types of cooking, consumers will be able to witness healthy and tasty food cooked in Leonardo Olive Oil.”
Taking this consumer experience further, Leonardo Olive Oil has tied up with Grofers as their eCommerce partner, allowing consumers to get the products delivered to their doorsteps.
