Lifestyle stores to introduce Endless Aisle concept next year
By Satarupa Chakraborty | May 04, 2018
Lifestyle stores will boast Endless Aisle feature from next year amongst a number of digitized in-store experience. Lifestyle has recently refreshed its design ID at a couple of stores before aping them in other metros.
Multibrand format from Landmark Group, Lifestyle, taking their digitized store concept ahead, will bring Endless Aisle technology to its stores by 2019. Lifestyle has recently revamped its retail design ID in Pune and Bangalore and taking the refreshed concept soon to other metro stores. The new ID features open lingerie section to bring the segment close to fashion, elevated beauty zones etc.
Talking to Retail4growth, Vasanth Kumar, Executive Director, Landmark Group, explained, “We are one of the brick-and-mortar frontrunners to introduce omni-channel. Taking our digital concept ahead, we are incorporating a bunch of tech-integrated elements in our stores. With Max, it was easier to introduce Endless Aisle, as it deals in private labels. With Lifestyle, we are taking a little longer as it is multibrand identity and deals with several brands. Amongst other digital in-store experience at Lifestyle, we already have digitally-assisted trial rooms at 25 outlets. This facility lets the shopper use a pager-based system to notify store staff to bring alternate style for trial. As for bringing digitization, we will stick to stores that are located in metro cities, as of now.”
