Little feet ties-up with Tung Ling to bring Piyo Piyo to India
By VJ Media Bureau | Vjmedia Works | May 06, 2013
US kids brand Piyo Piyo will enter the Indian market with a plan to open 150 retail stores across India, with its first store scheduled to open in Kolkata soon.
Chennai-based Little Feet Inc has collaborated with Taiwanese firm Tung Ling Industries to bring 'Piyo Piyo', the US brand for kids in India with an aim to invest Rs 100 crore in a span of three years. "Little feet Inc. is striving to create a basket of reputed international brands with a complete product profile for the target group that ranges from expecting mothers to kids up to six years of age.We are happy to introduce PiyoPiyo to India, while we are sure that the brand will have an edge over other retailers in this space and will have advantages when competing for shelf space." said Deepak Agarwal, Director, Little Feet Inc.
Little feet Inc and Tung Ling Industries together aims to invest Rs 100 cr in a span of three years to build the brand "PiyoPiyo†in India. The company also plans to open 150 standalone retail stores across all the major Tier I and Tier II cities. "The first retail store is scheduled to be opened in Kolkata' very soon,†said Deepak Agrawal.
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