Louis Philippe to open 30 LP Sports stores by next year
By Satarupa Chakraborty | October 25, 2017
LP Sports stores will have smaller spaces with a minimalistic look while House of LP will have two formats - smaller store at 1500 sq ft and one bigger at 6000 sq ft.
Men’s apparel brand Louis Philippe (LP) has recently opened its first LP Sports store at Bangalore’s Orion Mall spreading over 630 sq ft and has revealed plans to open 30 stores by next year. The brand has further plans to open large format House of LP stores spread across 5000-6000 sq ft with the immediate ones coming up at Linking Road- Mumbai, Ambience Mall-Gurgaon and Vega Mall-Bangalore. House of LP will have two formats ranging between 1500 sq ft and 6000 sq ft.
Talking to Retail4growth, Kapil Yadav, Head-VM, Louis Philippe, said, “For LP Sports store design, we have renewed the language and the propping of the store. Getting away from the typical heritage look of LP, we are bringing more modern and contemporary look in the design. Giving away bulky structures, we are tilting towards minimalistic design with generous use of brass, leather and chrome.” Bangalore-based Elemental Fixtures are supplying the store fixtures for all formats while props are sourced from different firms like Srishti Creations, Bangalore and DMS Project, New Delhi.