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LT Foods Awards Axiom for quality consistency and on-time delivery

Vjmedia Works | April 04, 2016

Axiom Visual Communications was recently awarded by LT foods for manufacturing and executing almost 200 FSUs for the brand to be displayed at major MT outlets across India.

Delhi-based Axiom Visual Communications was recently awarded by LT Foods for manufacturing highest number of FSUs for the brand. LT Foods, being one of the leaders in FMCG brands with brands like Dawat, Mai Mai etc, has presence at wide numbers of GTs and MTs all across India.

Talking more on Axiom's association with the brand, Puneet Batra, Director, Axiom, explained, "During our long and trusted association with the brand, we have catered to LT Food's presence in modern trade outlets all cross India. We have designed, fabricated and executed FSUs to ABRL (More stores), Reliance Cash-n-Carry, Metro Cash-N-Carry, Andra Pradesh-based Vijeta Stores etc. In total, we have covered almost 130-150 stores.” Around 200 FSUs were produced using materials like metal frame, wireframe basket, MDF cutouts, acrylic along with powder coating.

Bringing the brand's tagline,'saaf bhi, safe bhi”, the FSUs basically worked as dispensing units. "The brand also has Amitabh Bachchan as their brand ambassador to promote their safety and hygiene measures. The units had to deliver the perfect brand building exercise for the brand as well as to feature something as unique as the fact that each product went through 27 chemical testing before getting packed,” Batra added.

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