Marie Claire to open 30 EBOs & 300 shop-in-shops in next 5 years

Marie Claire, the women fashion brand which is an extension of leading fashion magazine by the same name, is all set to open its first retail outlet through SIS formats at Orissa’s regional multibrand store chain All That Jazz at Bhubaneswar and Cuttack. Delhi-based Epic Brands, who also owns online women apparel brand Rare, is the licensee for Marie Claire in India. The brand, founded way back in 1982, is a unique example of a fashion magazine’s philosophy trickling into a fashion brand. It started as a retail brand in Japan and later followed in other countries too.

Talking on starting an international brand in a tier-I Indian city, Amiteshwar Singh, Director, Epic Brands, told Retail4growth, “We decided to start our retail operation from non-metros simply because we feel fashion hasn’t really reached in those cities and there is an instant affinity for international brands. Plus, we liked All That Jazz’s unique proposition to house only top-end brands. However, we will soon extend our retail scaling in metros through exclusive brand outlets and SIS formats. We are already in talk with large format store chains like Shoppers Stop, Lifestyle and Central.” The brand will soon open 2-3 EBOs in leading metro cities while taking the store count to 30 in next 5 years while it plans to scale up its presence through approximately 300 SISs across the country. Gurgaon-based design agency Style n Spaces will execute their introductory SISs.