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Mochi opens third store in Ludhiana

By VJ Media Bureau | Vjmedia Works | November 29, 2013

The leading shoe store plans to make the brand accessible to a larger audience by offering leading brands and latest styles all under one roof.

Mochi the Shoe Shoppe, opened its third store in Ludhiana at Rajguru Nagar. Targeted at young professionals, the store is spread over 1100 sq. feet   with more than 10,600 pairs of men's and ladies shoes.  On the launch Farah Malik Bhanji, Managing Director and Chief Executive Officer, Mochi, said, "Ludhiana being the trade hub for Northern India has resulted in the consumers having a strong tilt towards fashion brands and global/local trends. By opening our third store in this region, we hope to build on our already existent consumer base and make our brand accessible to a larger audience .The store has a large variety of footwear solutions that are updated on a weekly basis and we are very optimistic about the popularity the brand will receive here.”
 
He further added, "Mochi offers consumers an opportunity to shop for all their fashion needs under one roof. We offer casual, formal, party, ethnic and bridal footwear for men and women. With this new store we will see customers flocking from Rajguru Nagar BRS Nagar Sharbha Nagar, Modle Town Kitchlu Nagar, Income Tax Colony, Civil line and Civil City  Badi Haibowal.”
 
The product range is customized to fit local tastes and fashion trends. Men's shoes available in brands like J Fontini, Florsheim, Reebok, etc are priced between Rs.1490- Rs4990, while Mochi and Haute Diva representing the ladies' footwear range is retailed between Rs. 490-Rs.4990.
 
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