Mondelez’s Category Planning & Activation Head to join as Panelist at ISA, 2019

Aditya Krishna, Head – Category Planning & Activation, Mondelez International, will join as panelist at the knowledge session titled “In-Store Displays : The Buying Evolution & Market Scenario” at In-Store Asia 2019 (now a part of the family of EuroShop Düsseldorf, the world’s #1 retail fair), the largest retail experience expo and convention in the Indian subcontinent. The upcoming edition of the event is scheduled to be held during March 14-16, 2019, at Bombay Exhibition Centre, Goregaon, Mumbai.

Aditya is an experienced consumer, shopper and customer marketer. He has led brand P&L, brand equity & innovation, channel management & activation, channel program development & shopper marketing in his 13 years at Mondelez International.

An advocate of the Laws of Growth, Aditya believes in the immense role that Mental & Physical Availability play in driving brand growth and continuously pushes the envelope on impactful in-store displays which leverage distinctive brand assets.