Mother Dairy Launches Cow Milk Variant

Milk and milk products major Mother Dairy, established under the'Operation Flood' program and a wholly owned subsidiary of National Dairy Development Board (NDDB), has launched a Cow Milk variant for consumers across Delhi NCR region. The newly introduced variant will be available in 500 ml pack size priced at Rs 20.

Sandeep Ghosh, Business Head - Milk, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, "Cow Milk has been an integral part of our heritage which is well engrained in our tradition for its varied health benefits. With evolving consumer needs, the awareness for Cow Milk has been increasing, paving way for its demand by mothers, as a healthy and safe alternative meeting vital needs of their children. In our efforts to cater to essential dietary requirements of young children between 1 - 7 years Mother Dairy has launched Cow Milk, which offers optimum fat content with necessary nutritional intake and easy digestibility. I am confident that our newly launched variant will appeal to our consumers.”

Mother Dairy's Cow milk will be available at over 25000 retail outlets across the Delhi NCR region including Mother Dairy booths. The brand will soon be launching a 360° campaign with ATL and BTL initiatives to enhance the awareness levels amongst the target audience.

The Company through its extensive retail network across the region markets a complete range of Milk variants including Full Cream Milk, Toned Milk, Double Toned Milk, Full Cream Premium Milk, Lite Milk, Standard Milk and Bulk Vended Milk also known as Token Milk.