Motocult to open 25 SISs in another month
By Satarupa Chakraborty | April 03, 2018
Motocult plans to open one more exclusive store in Bangalore while planning big on spreading their SIS network in north and southern part of the country by adding about 25 new touch points in another month’s time.
Motorcycle-inspired clothing brand Motocult plans to open 25 shop-in-shops (SISs) in Delhi (10 touchpoints in total), different parts of southern India and other parts of the country. The brand, who is currently present through one exclusive store in Bangalore and 3 SISs in Ludhiana, Delhi and Orissa, is also in talks with major large format chains like Central and Lifestyle to extend their retail footprint.
Talking on their expansion plans and retail design, Chandan Sit, CEO, Motocult, explained, “Though we don’t have big plan for opening many exclusive outlets except for opening one more in Bangalore, we are geared up to spread our retail touchpoints through SIS format. We are opening about 25 SISs through large format retailers like Chunmun Stores, Kapsons, Sohum, Stanmax etc. Jumpinggoose has created our retail identity, which we will take forward even in our SIS format.”
