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MS Dhoni's brand Seven opens its first store in Ranchi, to open 275 stores by 2020

Vjmedia Works | July 24, 2017

The sportswear brand makes its debut in brick-and-mortar retail and is planning to expand fast through metros and non-metros in the country.

A fitnes and active lifestyle brand, SEVEN by MS Dhoni, has recently opened its first exclusive store in Ranchi at the Nucleus Mall, Circular Road. The brand already has presence across 309 multi-store outlets PAN India and is also available on leading e-commerce platforms like Jabong, Myntra, TataCliq etc along with its own website www.7.life. Bangalore-based designer Adish Patni and design agency OCD have designed the store, with plans to create the brand’s upcoming stores too.

SEVEN, a brand by MS Dhoni houses a wide array of fitness categories such as running, training and lifestyle sport with a product portfolio that encompasses an attractive variety of footwear, apparel and accessories for both men and women. The brand’s global ambassador, Indian cricketer and ICC Champion Mahendra Singh Dhoni commented, “Fitness is crucial not only for sports activities but is also the need for a healthy life. Fitness gear is the core of performance for any workout session. Keeping this in mind, SEVEN’s products are designed with perfection and are standard for fitness regimes. Choosing my hometown Ranchi for opening the first store of Seven gives me an added delight. I fully resonate with Rhiti Sport’s philosophy which is to democratize sports and re-infuse the true spirit of sportsmanship for a healthy lifestyle and I am committed to further this promise in everything I do.”



Talking on the design of the store, Adish Patni told Retail4growth, “It’s the brand’s stepping stone towards retail scaling. The store essentially carries the personality of brand ambassador Mr Dhoni. We are in the process of designing 135 upcoming stores in India. We are going to design a one-of-its-kind shoe wall that the fitness stores are yet to see.”

Arun Pandey, CMD and Chairman, Rhiti Group,the company behind the brand, said, “SEVEN by MS Dhoni is the first Indian International sports brand and we are focused on taking it to places. This exclusive store in Ranchi is our first step in that direction. We plan to open 20 to 25 exclusive stores by the end of 2017 and about 275 outlets by 2020.With a current focus on satellite and key cities, we also plan to expand to tier II and Tier III cities in near future.

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