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Mufti appoints Vipul Mathur as Chief Operating Officer

By Satarupa Chakraborty | September 26, 2018

Apparel brand Mufti brings Vipul Mathur as CEO on board. Vipul has 20 years of experience in retail, brand management and merchandising in retail entities like ABFRL, Madura and Skult.

Clothing and fashion brand Mufti has recently announced the appointment of Vipul Mathur as the company’s Chief Operating Officer. He brings in 20 years of experience in brand management, retail operations and merchandising and was previously employed at reputed organisations such as Aditya Birla Fashion and Retail Ltd, Madura Fashion and Lifestyle and Van Heusen among other companies. Prior to joining Mufti, Vipul worked as the Brand Head for Skult, before which he was the Chief BNM (Buying and Merchandising) Officer with Aditya Birla Online Fashion (ABOF).

A BTech graduate, Vipul completed his post-graduation from the Goa Institute of Management. In his current role at Mufti, he will be responsible for augmenting consumer experiences and propelling the brand towards a stronger growth.

Speaking about bringing Vipul on board, Kamal Khushlani, Founder & Managing Director - Credo Brands Marketing PVT LTD said, “We are delighted to have Vipul as a new addition to our top management team. Mufti is a renowned brand that believes in innovation and originality, thereby providing exceptional products to customers. In the past two decades, we have built a deep and strong consumer loyalty which has led us to be one of India’s most profitable brands. With the 300th store opening this year, we are confident of garnering sales of more than 4 million garments in the next 12 months. Vipul’s credentials and deep understanding about brands will play a crucial role in building Mufti as the first global fashion brand with Indian roots.”

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