Neeru’s opens its first store in Mumbai
By Satarupa Chakraborty | December 05, 2017
Neeru’s first store in Mumbai is also the brand’s foray into a “selective” format featuring 1000 most popular merchandises sold by the brand. The store is spread across 1100 sq ft and designed by FRDC.
After opening 37 stores across India including all major metros and some of tier I and tier II towns and overseas, ethnic retailer Neeru’s opens its first selective format in Mumbai. The store, spread across 1100 sq ft at Mumbai’s Santacruz area, has been designed by renowned designing firm FRDC, while Mumbai-based Rocky Steel has created fixtures for the store and Focus Lighting has delivered the lighting fixtures. The store will feature 1000 selective pieces in a single store and the brand has revealed its plan to open more of this formats in other metros as well. Avnish Kumar, Director, Neeru’s says, “We are very delighted to open our first store in Mumbai. Our collection rejoices the finest craftsmanship and grandeur of luxurious fabrics with just perfect blend of traditional Indian finery with contemporary styles”.