NIVEA India appoints Neil George as Managing Director
By Nabamita Chatterjee | May 16, 2017
Rakshit Hargave elevated as SVP for India and Sub Sahara Africa
NIVEA India, the subsidiary of Beiersdorf AG, Germany appoints Neil George as the new Managing Director for India. Outgoing MD, Rakshit Hargave who is credited with having rejuvenated the Nivea brand in India, was last year promoted to Senior VP, India, Sub Sahara Africa & Head Sales Beiersdorf Near East, based out of Dubai. Neil will be based out of Mumbai. Neil has over 20 years of FMCG experience and in the last 5 years he has been with Beiersdorf in varied senior marketing roles. His last stint with Nivea was at the German multinational’s Dubai office as the Vice President, in charge of Near East.
“The India I left in the late 90s and the India of today are two vastly different and rapidly evolving skincare and beauty markets”, says Neil. “The attractive demographics of the country coupled with growing incomes of the emerging middle class and an extremely stable and reform focused Government make India one of the most exciting markets for Nivea to play. And the biggest added bonus is a well-educated and ambitious pool of young Indians who will help take our relatively young company to greater heights in India”. Interestingly, Neil has recently self-published his comic book titled ‘Building the Perfect Beast: What Really Happens in Brand Management’. ‘The title is also about what happens to both brands and brand managers - both start life as pure, naïve beings, but end up as beasts’ says Neil.