Nykaa opens its 5th store in Delhi, to open 30 stores by 2020

Omni-channel beauty brand Nykaa has recently opened its fifth brick and mortar standalone store titled ‘Nykaa Luxe’ at Delhi’s premium high street destination Khan Market. Spread across 650 sq ft, the store boasts of premium brands like Estée Lauder, Clinique, L’Occitane, Ciaté, L.A. Girl along with Nykaa’s in-house cosmetics brand Nykaa Beauty. With the launch, the brand has also revealed its plan to open 30 offline stores across India by 2020. Adwaita Nayar, Head-Retail, Nykaa.com, said, “With our omni-channel strategy, we will be available at every touch point for our customers. We want to give them an opportunity to shop for products at their convenience and comfort, whether through online or while visiting a store."  

Falguni Nayar, Founder & CEO, Nykaa.com, added,”The success of our ecommerce store has given us a keen understanding of our customers, who trust our choice and offer.” 
Since its launch in 2012, Nykaa has seen a strong growth in the beauty vertical with a current revenue of 600 crores offering over 700 brands and 80,000 products. With a path to profitability by 2017, Nykaa closed its last round of funding to raise 104.3 crores in December 2016.