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Orient Electric appoints Salil Kapoor as Business Head of Home Appliances business

By Retail4Growth Team | December 26, 2019

Kapoor's focus will be on strengthening the product portfolio, increasing marketing effectiveness and improving service levels.

Orient Electric, part of $2.4 billion diversified CK Birla Group, has appointed Salil Kapoor as Business Head of Home Appliances business, the company said in a statement.

At Orient Electric, Kapoor's focus will be on strengthening the product portfolio, increasing marketing effectiveness, improving service levels and ramping up the distribution network in the country in the next one year.

Kapoor will also be responsible for the expansion of other partner brands in small appliances which currently include De’Longhi, Braun and Kenwood in India. Orient Electric entered a strategic partnership with the De’Longhi Group in 2018 to market its products in India.

An industry veteran with more than two and a half decades in consumer durables and media distribution, Kapoor has held leadership positions at leading brands like LG Electronics, Samsung, Microsoft, Dish TV and Voltas. His previous assignment was with Voltas where he was working as COO for the UPBG division and was leading air conditioners and other appliances business.

"It gives me immense pleasure to welcome Salil to the Orient Electric family to lead our Home Appliances business. He brings with him extensive experience and deep understanding of the consumer durables industry which will help us to propel growth in our Home Appliances business,” said Rakesh Khanna, MD & CEO, Orient Electric.

 

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