Outfit7 partners with Dream Theatre for licensing in India
By Nabamita Chatterjee | Vjmedia Works | November 26, 2014
This partnership will soon attract the fans of Talking Tom and Friends as they will have access to all licensed merchandise in the country.
Talking Tom and Friends has seen enormous success in its four-year lifecycle, having extended from a series of apps to a global entertainment franchise. The first "Talking Tom" app was launched four years ago and the franchise has grown exponentially since. Outfit7 recently announced that the apps have been downloaded over 2 billion times.
With this partnership, Dream Theatre Pvt. Ltd. has added another digital powerhouse brand to their existing success in this space. Dream Theatre will have deals spanning across multiple categories including apparel, sleepwear, kids wear, accessories, back to school, bags, games and puzzles in India. The licensed merchandise will be available at leading retail chain stores, department stores and standalone outlets, along with popular e-commerce portals.
Samo Login, Co-Founder and CEO of Outfit7 Ltd, said, "This is an exciting time for the Talking Tom and Friends franchise, with a movie and a new 3D CGI animated series on the way, not to mention the recent 2 billion downloads milestone. We are looking forward to working with Dream Theatre to bring Talking Tom and Friends licensed merchandise to our fans in India."
"We are very excited to be working with Outfit7's brand Talking Tom and Friends and look forward to leveraging its popularity in India via quality merchandiseâ€, said Jiggy George, Founder and CEO of Dream Theatre Pvt. Ltd.