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Parle releases part II of'Happy' story ...

By VJ Media Bureau | Vjmedia Works | February 18, 2014

The leading FMCG brand's latest offering targets the urban Indian market with a premium sandwich biscuit

Parle Products has presented the next chapter in the'Happy' story by extending its line of Parle'Happy Happy Choco' Cookies with the launch of a new variety, the Parle'Happy Happy Cream' Biscuit.

The inviting look of the biscuit has been enhanced with enticing Choco shells and a delicious layer of cream inside. Happy Happy Cream will be available across India and targets the emerging urban markets. The royal azure packaging further highlights the the product's main attractions.

Commenting on the launch occasion of Parle'Happy Happy Cream' Biscuit, Shalin Desai, Group Product Manager, Parle Products, said, "The sandwich biscuit segment has not seen any significant launch recently, thus making it a good time to introduce Parle'Happy Happy Cream' Biscuit and add yet another feather to our illustrious thinking cap. With consumer preferences and needs changing with time, we would like to offer them an option of premium sandwich biscuits with richer formulation yet value for money. This biscuit offers exactly the same.”

Parle Happy Happy Cream Biscuit is currently available across India in a pack size of 60 grams at Rs 10 price and 120 grams at Rs 20 point across kirana and modern trade outlets
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