Pepe Jeans & Dollar Industries enter into a JV; to launch products under Pepe Jeans London

Dollar Industries Limited announced a joint venture with a leading international fashion brand Pepe Jeans Europe BV with a 50 – 50 stake of both the JV partners. The Joint Venture Company is to manufacture and market premium range of Fashion Innerwear, Loungewear, Gymwear, Sleepwear& Track Suits for Adults & Kids, in India under the brand name Pepe Jeans London. These products will also be made available in Sri Lanka, Nepal, Bhutan & Bangladesh.

Both the JV partners i.e. Dollar Industries and Pepe Jeans will hold 50% stake in the JV Company. This tie up will help both the companies to work towards creating a premium innerwear brand in the country to offer an exciting and innovative range of aspirational products to the customers. This venture would also bring in foreign direct investment for the textile sector in India. While a joint venture would mean a win-win situation for both the Indian company and the investor.

“Pepe Jeans’ expansion into newer categories is a strategic progression of the brand. Our objective was to partner with a great Indian brand with a strong distribution and production set up. This is a strategic investment for the brand. We are funding the JV as per a strong scalable business plan. We believe that at present there is a gap in the market, and therefore immense potential for a strong innovative premium innerwear brand to grow. Together with Dollar Industries Limited we are looking to spearhead growth and innovation in this category. With our strong brand name and Dollar Industries industry expertise will take both the brands to greater heights,” said, Kavindra Mishra, MD, Pepe Jeans India Limited.

“The innerwear category is a high growth category in the apparel market. With higher discretionary spending and growing fashion consciousness, this segment is poised to grow exponentially. The JV with Pepe Jeans will give a boost to Dollar Industries and help Dollar increase their market share and penetrate the premium Innerwear segment. This association will also help us in consolidating our market share. Pepe Jeans and Dollar both believes in Innovation and creativity which is the heart of their activities. This JV will also combine fashion and functionality and offer products to the Consumers,” said Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd.