Pepe Jeans to add 10 more kids exclusive stores by this year
By Satarupa Chakraborty | March 22, 2018
After launching its 7th kids exclusive store spread across 560 sq ft in Mumbai, Pepe Jeans plans to add 10 more kids format store by end of the year. The store design follows the basic concept DNA of the brand, while pop colours and different set of VM props make the format stand out from their family stores.
American denim brand Pepe Jeans has recently opened their 7th kids exclusive store at Mumbai’s Infiniti Mall. The brand has revealed its plan to add 10 more stores by end of this year. Pepe Jeans started its kids exclusive format a couple of years ago and rolled out stores in Mumbai, Kolkata, Bangalore, Ahmedabad so far.
The latest store, spread across 560 sq ft, follows the brand’s basic DNA in store design while adding strategic pop colours and different set of props meant for kids store environment. Funky wooden frames are added to promote the latest campaign images, while special props are designed for girls and boys highlighting the categories in the store. The fixtures have been supplied by 
Ensemble, while lighting is done by Ankur Lights, mannequins by Tranz and VM props by Electrographics.
Kavindra Mishra, MD & CEO Pepe Jeans India Limited commented to Retail4growth, “Denim has long been synonymous with the youth. At Pepe Jeans, denim wear is at the core of our fashion DNA. Extending our global expertise in the kids wear category is only a natural progression. Pepe Jeans Kids wear presents a unique and exciting opportunity to share our cool and iconic DNA with a wider Pepe Jeans audience.”
