Pepperfry launches its new visual identity

India’s leading omni-channel brand for for furniture and home products, Pepperfry.com  has recentlty unveiled its new visual identity. This new logo is built on Pepperfry’s core values of – Intensity and Inclusiveness – and represents its key customer promise - “Happiness”. Along with harnessing its brick-and-mortar retail presence in the length and breadth of the country, Pepperfry also started its furniture rental business recently.

Talking about the new identity, Kashyap Vadapalli, CMO, Pepperfry, said, “We believe the time is right to infuse freshness into our brand and make our identity reflect our values and ethos. Today, we are the most recognised furniture brand in the country, this has been achieved through a relentless focus on delivering happiness to our consumers. We are confident that this promise will be further strengthened through our brand identity change. It is a representation of who we have become today and how we are well on our path to further dominate the furniture and home segment.”