POPAI UK and Ireland Awards 2017 celebrates excellence & innovation

POPAI UK and  Ireland Awards 2017 recently announced the name of winners of the esteemed award ceremony in London, while celebrating the 25th   anniversary of the organisation and the eleventh year of the awards scheme. “At POPAI, we are frequently asked ‘What does good look like?’ Well, our Awards competition has amassed over 600 best-in-class case studies out of nearly 2,000 entries over the last 11 years,” says POPAI director general Martin Kingdon. “So, next time you pose the question, or are asked, ‘what does good look like?’ you can use the POPAI Award entries to benchmark your work.” The awards recognise brilliance in the point of purchase industry, underlining novel and groundbreaking designs, strategies and methods.

The judging panel for 2017 included Beiersdorf UK head of POS and Shopper Activation Lisa Hill, Boots head of Instore marketing and merchandising Mel Widdowson, Camelot Channel Marketing controller Paul Phillips, Hasbro Senior Retail Manager Zoe Stevens, and Pepsico Head of merchandising Alison Waite. This year’s awards have produced a number of big winners that have won multiple categories.

Arken POP won nine awards, including four Golds, while InContrast walked away with seven awards, two of them Gold. StormDFX won six    awards, taking two Golds, while Alrec In Store won four awards, two of them Gold.

  The winners are:

  Display of the Year – Temporary: PG Tips Motorised Toaster Display by StormDFX for Unilever
  Display of the Year – Permanent: Superdrug Skincare Displays by arken POP for Superdrug Stores

Cosmetics, Beauty, Hair & Fragrance - Temporary Display: Williams Racing Sure Wow Unit by InContrast for Unilever UK
Seasonal & Signage: Vodafone Retail Christmas Campaign 2016 by Haygarth / Xerox Corporation / Pure Innovations for Vodafone UK
Consumer Electronics: 10" Totem Gaming Conversion Kit by Arken POP for Intel Corporation
Entertainment & Leisure: Hasbro Palletfest by The Delta Group / Lick Creative for Hasbro
Grocery, Convenience & General Merchandise - Permanent Display: Kinder Surprise Side Rack by Creative Instore Solutions (Europe) for Ferrero UK & Ireland
Grocery, Convenience & General Merchandise - Temporary Display: Weetabix Weetabuddies Wow Unit by The Delta Group / Lick Creative for The Weetabix Food Company
Pharmacy: Eucerin Summer Sun Window Box by Pivotal Retail Marketing for Beiersdorf
Confectionery – Temporary Display: Walkers Sarnie Campaign case stacker by Display UK for Walkers Snacks
Category Management & Furniture: Superdrug Skincare Displays by Arken POP for Superdrug Stores
Home & Garden: Ronseal Fence Life Display End by Linney for Sherwin-Williams Diversified Brands
Drinks: PG Tips Motorised Toaster Display by Stormdfx for Unilever
Installation: Interactive Shopping Experience Installation by CJ Retail Solutions for Boots
Short Run – Permanent Display: Garmin Arnotts Playtable by Alrec In Store for Garmin (Europe)
Short Run – Temporary Display: The Beach Hut - Nivea Sun by InContrast for Beiersdorf
Shop in Shop: Project Jaybird/UE by Arken POP for Logitech
Campaign & Experiential: Ben & Jerry's Night In by N2O for Unilever UK
Flagship & Store: Joseph Cheaney, Henrietta Street by Checkland Kindleysides for Cheaney Shoes
Innovation: Amazon Echo & Dot Interactive CTU by Alrec In Store for Amazon EU SARL, UK Branch