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Posterscope promotes Haresh Nayak as APAC President

By Retail4Growth Team | April 29, 2020

Haresh will also oversee operational excellence for Media brands in the market, as COO Media Brands. In his expanded role for APAC, Haresh will be driving long-term, sustainable growth by bringing automation, intelligence and accountability into the business.

Dentsu Aegis Network announced the promotion of Haresh Nayak to President, Posterscope Asia Pacific, in addition to his current role as Managing Director of Postercope India. In his expanded role for APAC, Haresh will be driving long-term, sustainable growth by bringing automation, intelligence and accountability into the business. He will concentrate on enabling the regional market with a focus on client needs and growth opportunities while optimizing operations.

Haresh will continue to report into Anand Bhadkamkar, CEO, Dentsu Aegis Network India for his existing India responsibilities as well as for his expanded role in India wherein Haresh will oversee operational excellence for Media brands in the market, as COO Media Brands.

Haresh brings with him more than two decades of experience in leading businesses across OOH, Shopper Marketing, Ambient, CSR, Celebrity and Sports management. He joined Posterscope India in 2008 as General Manager to launch the brand in the market. He subsequently grew the brand further and launched four additional brands – Brandscope, Hyperspace, PSI and Ambient OOH, under the Posterscope Group India

On the appointment, Ashish Bhasin, Dentsu Aegis Network Asia Pacific CEO, said, “Haresh has built a solid career at Dentsu Aegis, from launching Posterscope 12 years ago, to transforming the business to one of the top agencies in India today. In the two decades that I’ve worked personally with him, he has proven himself to possess strong business acumen and extensive management experience. He is one of the most hard-working and committed leaders I know and is well-placed to lead Posterscope Asia Pacific on to the next chapter as we evolve our integrated Dentsu Aegis business in the region.”

Stephen Whyte, Global President, Posterscope, said, “Haresh has a  strong specialist background and is a strong advocator of innovation. With him on board, Posterscope Asia Pacific will continue to push boundaries to deliver creative OOH experience for our clients.  

Prior to joining Posterscope, Haresh was Business Director and National Buying Head at IPG India for six years. Haresh said, “Posterscope is the world’s leading location-based marketing specialist with data, technology, and infrastructure. I look forward to bringing future-ready solutions that will bring in intelligence, accountability and ROI to our client’s business across Asia Pacific. Asia Pacific is the key region for Dentsu Aegis Network and from an OOH industry point of view the biggest potential market. Having been a part of the company’s journey for over 10 years, I embrace this new chapter with a lot of excitement and honor.”

Anand Bhadkamkar, CEO, DAN India said “Haresh has tremendous experience in the industry and has successfully driven Posterscope Group India to growth and excellence. His experience makes him the most suitable choice to lead this initiative.” 

With 125 people across 18 offices in India servicing over 80 clients, Posterscope Group India is one of the leading agencies in the country today.

 

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