PrettySecrets expands its footprint with its 19th store in Hyderabad
By Satarupa Chakraborty | January 16, 2018
The online brand expands its franchise route with a store in Hyderabad and aims expansion of its retail footprint with a total of 100 in 2018 and 300 in 2019.
Omni-channel lingerie brand PrettySecrets (MTC Ecom Pvt Ltd.), has recently opened its 19th franchise outlet at Mohan’s Plaza, Jubilee Hills, Hyderabad. Furthermore, PrettySecrets has planned to spread its wings by franchising 30 EBOs across India this year and an additional 100 by 2018 and 300 by 2019. PrettySecrets.com now has a Progressive Web App (PWA) which can also be browsed offline, at 35,000 ft. in airplane mode. The brand wants to optimize its omni-channel presence and offer the Indian consumers more than just a click-and-ship marketplace which has led to it launching an exclusive mobile app.
This new store is spread over 500 sq. ft. and boasts of beautified trial rooms, along with dedicated visual merchandising area and window displays. The design of the store has been kept such that it represents a woman in the intimacy of her bedroom- aspirational and pampering but yet comforting and personal. PrettySecrets also gives its customers a facility to shop the entire online catalogue in store and along with product delivery service at doorstep.
Karan Behal, Founder & CEO, PrettySecrets (MTC Ecom Pvt Ltd.) said, “In our journey so far, we have received phenomenal response from our consumers and as the obvious next step our objective is to make the brand more accessible across India. We want to reach out to fashion forward customers from every ethnicity who love to experiment. In Hyderabad, we have partnered with someone with local expertise who understands the industry and can add value to the business. We are happy to be present at Jubilee Hills, Hyderabad as we believe that the market will play a critical role in our overall growth story.”
PrettySecrets also launched a store in Chennai last month
