Relaxo ropes in Sonakshi Sinha for endorsements

Relaxo Footwears Limited announced that it has signed on Bollywood actress Sonakshi Sinha as the brand ambassador for its Flite range of footwear. The announcement came in the wake of Relaxo's robust growth and the company's focused approach to influence the fashion-conscious youth. According to the company, Flite is targeting the youth with its chic designs to make a fashion statement.
 
Speaking on the association, Gaurav Dua, Executive Director, Relaxo Footwears Limited said, "Essentially, Flite is targeted towards young consumers who aspire for freshness in designs and style and of course value-for-money. Taking this brand persona a step ahead, we could think of no one better than Sonakshi Sinha to be the face of Flite as she has become a style icon for today's youth. Her style statement is very relaxed, funky yet chic and Flite perfectly complements that. Sonakshi will feature in a TV commercial endorsing the Flite footwear which is being aired. We are happy to have Sonakshi on board to enhance our connect with the youth and masses. Flite has been receiving very encouraging response as it captures the essence of the taste and preference of today's consumer, who wants the best of fashion along with great accessibility and affordability. Our association with Bollywood diva Sonakshi for Flite is sure to boost our growth.”

Currently, Relaxo manufactures over 4.5 lakh pairs of footwear per day at its 10 manufacturing units. Other brands of Relaxo include Sparx, Schoolmate, Elena, Casualz, Mary Jane and Boston.