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Remson Prime unveils new home appliance range in Kolkata

By Nabamita Chatterjee | Vjmedia Works | August 26, 2017

Remson Prime's newly unveiled range of products will be available at all major retail stores and traditional outlets.

Remson, a well-known name in the home and kitchen appliances market, recently unveiled its new range of products under the Remson Prime label. Along with its new selection of home and kitchen products, under Remson Prime, it has also introduced an interactive mobile app which would assist its customers through the products’ entire life cycle. Remson Prime comprises of the entire range of appliances including LED lights, water heaters, juicer-mixer-grinder, coil stoves, ovens, tandoors, iron and voltage stabilisers, among others.


“We are eyeing a solid footing in the Indian home and kitchen appliances market, and for that Remson Prime plans to make significant investments in expanding its product portfolio to include a wider array of products like LED TVs, washing machines and air-conditioners. Besides, the brand is also looking at strengthening its dealership network, approaching and attracting the top dealers in the market under the label of Remson Prime Club. Through Remson Prime, we aim at expanding our reach and the customer base of leading dealers operating in the space. We will also invest around INR 30 crores in the next six months for creating brand awareness,” shares Narsimha R Namala, CEO, Remson Prime Technoligies Pvt. Ltd.


“We plan to invest heavily in brand re-development in order to attract and appeal to a wider consumer base by establishing itself as a brand offering top notch features at an affordable price point. This includes a 360 brand campaign that encompasses major brand recognition and consumer engagement initiatives, supported by a new advertising campaign, a new tagline, a new brand language, design cues and packaging, and ‘Hinglish’ communication for mass appeal,” adds Namala.


Going forward, Remson Prime is looking to build an even larger repertoire of products by introducing products like LED TVs, ACs, washing machines and more in the near future.

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