RP-Sanjiv Goenka Group launches new apparel range'2Bme'

The Rs. 19,000 crore RP-Sanjiv Goenka Group announced the Group’s major entry into apparels for men, women and children. The launch of the new range, branded 2Bme, will also take place in the National Capital Region soon, followed by another launch in Hyderabad, Andhra Pradesh.
 
Shashwat Goenka, while unveiling the Group’s new brand 2Bme, said, “Hitherto food and staples were the main pillars of the Group’s retail business, but from now on there will also be accent on apparel for children, women and men.  The clothing requirement of a country of nearly 1.5 billion population is enormous and the Spencer’s new accent on this business is a natural culmination of the Group operating largely through Spencer’s Retail”.  Continuing further, Goenka said that he is delighted that the first phase of the launch of 2Bme is kick-starting from Kolkata, which has the largest concentration of Spencer’s stores in the country.  
 
Goenka added, “The launch is an outcome of more than a year’s preparation and an in-house team of more than 60 talented fashion designers, production engineers and experts have worked in different Indian regions to provide end-to-end styles.  The first flush of 2Bme looks exciting and should soon be available in 34 Spencer’s outlets across Kolkata, Lucknow, Hyderabad, Vizag and Chennai.  We are expecting the turnover from sale of apparels to double within a very short period”.
 
Goenka told the media, “You will be glad that in the light of experience gathered in the first stage, we are preparing to make 2Bme presence felt outside Spencer’s Retail outlets also in due course of time”.