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Ruchi Soya to expand in ready-to-cook

By VJ Media Bureau | Vjmedia Works | April 04, 2014

The company would launch products like breakfast cereals, tomato concentrate, jellies and soya chunks

Ruchi Soya Industries, which is into branded refined oils and products made from high-protein soyabean, is planning to expand its ready-to-cook offerings.


The company would launch products like breakfast cereals, tomato concentrate, jellies and soya chunks.

"In two-three years, we would have at least three-four new products in the ready-to-cook category,” said Satendra Aggarwal, chief operating officer of Ruchi Soya Industries.

It would initially test launch the products followed by a selective expansion across the country. Ruchi plans to bring its Nutrella Instant ready-to-cook soya chunks to the south market in the next five months, which it had launched in northern markets a few months ago.

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