Samsika successfully completes 21 years in Shopper Marketing industry

Samsika Marketing Consultants recently completed 21 years in Brand Marketing Consultancy. Led by Brand Guru, Jagdeep Kapoor, the Chairman and Managing Director of Samsika Marketing Consultants, Mumbai, they are a leading Strategic Marketing Consultancy with an impressive list of clients drawn from both multinational and Indian firms. Samsika Marketing Consultants has successfully built 764 brands in various categories like Retail, Consumer, IT, Textiles, FMCG and many other categories since its inception.


Mr. Kapoor's Brand Mantra® is ‘Jo Dikhta Hai, Wo Bikta Hai’® and this Brand Mantra® virtually drives Marketing. Further, Mr. Kapoor’s other Brand Mantra® for segmentation in retailing is ‘Don’t Sell the Right Product to the Wrong Audience’®.
 

Samsika was awarded the prestigious Jamnalal Bajaj Fair Business Practices National Award from the Council for Fair Business Practices for the year 2002. Samsika also regularly encourages young MBA students by presenting the Annual Samsika Award for Academic Excellence in Marketing, for 10 years to MMS and BMS students.