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Sephora opens its 3rd store in Bangalore

By Chanda Kumar | Vjmedia Works | December 05, 2016

Keeping in line with international standards, the 10th store in the country has been tastefully created and made into different sections which are clutter free and adorned with Sephora's beauty and animation themes, highlighting the various make up products making it easy for beauty enthusiasts to pick their favorite beauty essentials.

French beauty brand, Sephora, which has entered India under Arvind Beauty Brands Retail, recently unveiled their third store in Bangalore at Phoenix Market City, Whitefield. Keeping in line with international standards, the 10th store in the country has been tastefully created and made into different sections which are clutter free and adorned with Sephora’s beauty and animation themes, highlighting the various make up products making it easy for beauty enthusiasts to pick their favorite beauty essentials. Sephora’s fixtures and gondola’s in the store have been done by DIAM Display India Pvt Ltd.


“With a vibrant space and diverse product range, we hope to provide a wonderful shopping experience and meet the beauty needs of all our consumers. This festive season, we will showcase looks and trending lip colours to achieve any make-up look imaginable,” says Vivek Bali, Business Director & CE, Sephora, Arvind Beauty Brands Retail.

Vivek adds that there is a big gap in the beauty business, and Sephora fits into the bridge by helping consumer transition from mass to premium brands. “Sephora offers the widest assortment, and also its a place to learn about latest trends, looks in the world of beauty and fashion,” he says. The upbeat music and bright colours create a vibrant shopping experience for the consumers.

With presence in the North, West and South, Sephora plans to target top 15-20 cities and aims to open 50 stores in the next 5-6 years across India. Arvind entered into the beauty and cosmetics segment through a partnership with SEPHORA, owned by LVMH Moet Hennessy Louis Vuitton, A French Luxury Conglomerate last year.

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