Shades of India unveils its 2nd outlet in Gurgaon

Shades of India recently unveiled their first standalone store outside Delhi, in Gurgaon. Located on the posh locale at Golf Course Road, close to the Magnolias and One Horizon, the ground floor space of the retail outlet has an eye-catching visibility which is prime to the brand. "We already have a flagship store in the Meharchand Market in Delhi and some 10 shop in shops in major cities," says David Housego, Chairman of the Company. “We have been looking for a high visibility space in Gurgaon which has grown at a breakneck speed but lacks innovative shops in apparel and lifestyle. The Emaar owned Palm Springs suits us perfectly. I wanted a space in which a customer who shops in London or New York feels at home. I dislike clutter. A minimalist space allows you to bring out the beauty of colour, texture and detailing. That is what our collections – apparel, home and accessories – are about," adds David. Shades of India has won an international reputation selling to major stores across the world including Harrods and the Conran shop in London. In New York, it will have its own shop-in-shop at ABC on Broadway for Neem, its new US lifestyle brand.
 
Shades of India brings out four collections a year for apparel - accessorised with scarves, bags and jewellery to mark the changing seasons. The launch of the shop also goes hand-in-hand with the launch of the Festive collection. As a lifestyle brand, it has set trends in textiles for the home – coordinating fabrics, textures colours in curtains, bedding and decorative cushions to bring uniqueness to a room. It has an interiors division which works with architects, interior designers on clients on the soft furnishings for an apartment or a house.
 
Apart from its own store in the Meharchand market, it has shop in shops in some of the best stores in India. These include Amethyst in Chennai, Anonym in Hyderabad, Options in Ahmedabad and Raintree in Bangalore. It launched Good Earth’s first collection of clothes and is represented in most Good Earth stores.