Shopclues launches its exclusive label of home decor
July 21, 2017
The brand, Home Berry, will feature an affordable range of home decor and furnishing products.
Online marketplace ShopClues has introduced its own home décor and furnishing label, called Home Berry. The exclusive label is an affordable range of bed and bath linen, including washroom towels and designer bedsheets with pillow covers, the brand informed.
Speaking on this occasion, Ms. Radhika Aggarwal, Co-Founder and CBO, ShopClues, said, “We at ShopClues have always been proud of the fact that we are the preferred e-commerce destination for Bharat, the tier 3 & 4 towns of India. In the age of brands and labels being launched almost every day for the urban population of India, we are catering to the other side of India, which is looking for branded affordable home décor solutions, which can help them make their homes look good. We look forward to launching exclusive labels across categories in the future, to bridge the gap of good value labels in the market.”
To enhance its consumer experience, ShopClues runs these products through a five point quality check under Surety Program which makes them the right offering as per the price point. The brand plans to further grow the category to include products like bean bags, curtains, rugs and cushion covers, Shoe racks, Wall Clocks etc. by Q4 2017.
