Shopclues launches its second exclusive brand MEIA; to launch exclusive menswear and electronics brands soon

Online marketplace brand ShopClues launched its second exclusive brand, MEIA which is the company’s first exclusive label in fashion category. ShopClues has also revealed its plan to launch exclusive menswear and electronics labels soon. Shopclues launched its exclusive homeware label Home Berry earlier this year. Both the brands continue its focus on bringing great value-for-money propositions for its consumers and helps the company racing towards grabbing the IPO.

The label has been created for the aspirational Indian woman and offers a vivid range on products including designer kurtis, chunky jewellery, clutches, and fashionable watches, to cater to the fashion needs of women between 18- 35 years. Radhika Aggarwal, Co-Founder and CBO, ShopClues said, “ShopClues’s focus has always been filling the need-gap of consumers of tier-2 and 3 towns of India - Bharat. Our total buyer base from these cities is more than 70% and the demand for better quality, affordable-designer products is increasing every day.  India’s fashion segment is evolving at a great pace and is one of the fastest growing and profitable categories, especially online. With the launch of our first ever fashion label, MEIA, we are solving the fashion needs of the Indian working woman who is looking for trendy and high on design pieces which are affordable. In the next few months, we are looking to launch our biggest exclusive labels yet in Men’s fashion, electronics and accessories. Fashion has always been our top performing category, with about 50% of ShopClues’ total revenue coming from the category, and with MEIA launch will we are looking to strengthen our hold in the affordable fashion wear market in tier 2, 3 and 4 cities.”