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Sobo Fashion & Lifestyle Store launched in Mumbai

By Bhawana Anand | Vjmedia Works | December 08, 2014

The brain child of three sisters - Palak Zota, Shagun Doshi and Kinjal Parikh - Sobo houses contemporary, fun, quirky merchandise designed by fresh labels and brands.

A new multi-designer, Sobo Fashion & Lifestyle store, was recently inaugurated in Mumbai. The store has been designed with elements from art deco buildings, neo-gothic classic structures and monuments style. The brain child of three sisters - Palak Zota, Shagun Doshi and Kinjal Parikh - Sobo houses contemporary, fun, quirky merchandise designed by fresh labels and brands. Their intention was to provide a platform where one can find designs that are eternal and brings together style, elegance and substance.

Being a multi-designer store, Sobo provides a platform for all the new entrants as well in the market in supporting new and challenging work. This concept is purely because there is a whole lot of demand from consumers who would want to wear something that is trendy and pocket-friendly at the same time. Sobo walks hand in hand with the current fashion trends and the brands which retail at the store definitely lives upto the aesthetics and the sensibilities of fashion and have something unique to offer.

Sobo fashion Store has a great assortment of designer outfits in Indian as well as Indo-western outfits. This multi-designer store also houses an extensive collection of fashion accessories such as necklaces, bracelets, earrings, bags and also home décor items like candles, pillow cases, home accessories, stationary and the list goes on.
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