Somany Ceramics launches 3D Tile Visualizer with VR Software in Panchkula, Chennai & Delhi
By Chanda Kumar | July 27, 2017
Designed to help buyers self-create their interiors, the software lets them build their rooms from scratch - they can select the dimensions, place the tiles in a variety of combinations and furnish it with furniture and other props.
A leader in the Indian tiles sector, Somany came up with yet another innovation with the launch of ‘Tile Visualizer’ – a 3D software aimed at helping users visualize their interiors. Equipped with Virtual Reality, the software provides a one-of-kind-experience to the users. Designed to help buyers self-create their interiors, the software lets them build their rooms from scratch – they can select the dimensions, place the tiles in a variety of combinations and furnish it with furniture and other props. Alternatively, it also offers pre built layouts to inspire creative instincts and help one get started. The designs created can be easily saved and modified at a later time. While the technology was first introduced at Somany Ceramics Experience Centre in Connaught Place, Delhi, the company has recently launched the Tile Visualizer setup at Somany Grande in Panchkula and Somany Experience Centre in Chennai. With more developments in the pipeline, the brand plans to launch the revolutionary technology at its Mumbai GVT showroom as well.
The first brand in the industry to offer this facility, Somany continues to push the envelope of product innovation and user experience. Sharing her thoughts on the development of this software, Charu Malhotra, GM – Marketing, Somany Ceramics said, “The objective of creating this software was to make the customer experience how a tile would look in a home setting closer to their own home and that’s why we gave them different props and features so that they can play around with them & create a space close to their heart.”