Somany Ceramics launches Design on Wheels Experience Centre in Lucknow
By Nabamita Chatterjee | Vjmedia Works | November 03, 2016
Over the next one year it will be covering over 13,000 km and 80 cities across the country.
Somany Ceramics Ltd., one of the leaders in Indian ceramic industry, recently launched innovative and advanced experience centre on wheels, which was flagged-off from Agra on September 11th 2016, and is currently traveling across India over the next one year covering over 13,000 km and 80 cities. The mobile Somany Design Studio drove into Lucknow to showcase their brand offerings from 27th to 29th October 2016. The studio displayed innovative products and new designs for the discerning customers of Lucknow. The product categories showcased include Ceramic Walls and Floors, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles & Sanitary ware and Bath Fittings from the house of Somany Ceramics for all consumers including architects, contractors, builders, dealers and consumers in Lucknow. The Somany Design Studio was parked at various locations across Lucknow like Gomtinagar, Lalbagh, Ring Road, Kursi Road, Alambagh, Telibagh & Transport Nagar.
Speaking on the initiative, Abhishek Somany, MD, Somany Ceramics Ltd., said, “We want to create newer avenues to create proximity with our distinguished customers, therefore have launched this Somany Design Studio. We are amidst one of the most exciting phases in the Indian sanitaryware market today and we are the fastest growing brand in the country. Somany Ceramics have a huge customer base in Lucknow and we are continuously striving to provide the best service and support to our existing dealers and the distributor network. We will be taking the Somany Design Studio across India over the next year as a part of our qualitative network expansion drive.”
In the first quarter, the Design Studio bus will travel to all key North Indian markets followed by the rest of the country. It will offer complete sales and marketing support, showcase décor solutions and the vast product range along with after-sales service.