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Sonata forays into adventure gear space in India

By Chanda Kumar | Vjmedia Works | August 25, 2015

Titan Company explores the potential in the adventure sport space with the launch of SF by Sonata and unveils the Touch Series adventure watches.

Sonata, the largest-selling watch brand from Titan Company Limited, launched a brand new identity for their Super Fibre range of watches. SF by Sonata is dedicated solely to the timekeeping needs of adventure enthusiasts and aims to deliver revolutionary products to its customers. A unique range of touch screen adventure watches were also unveiled on the occasion.

S Ravi Kant - Chief Executive Officer, Watches and Accessories Division, Titan Company Limited and Suparna Mitra - Chief Marketing Officer, Watches and Accessories Division, Titan Company Limited unveiled a new logo for SF by Sonata and shared enthusiasm on the brand's foray into the adventure sports space in India.

Sharing his thoughts on the occasion, Ravi Kant said, "Sonata Super Fibre has been a true game-changer with its product offering - from India's first touch screen watch to the innovative Ocean Series collection. Today, we are pleased to unveil Super Fibre's new identity SF; a brand that will see a lot of excitement in the months to come. The adventure space in India is fast-growing but has been largely untapped, especially in the watches category. SF by Sonata is the first Indian brand to dedicate itself exclusively to this segment and will explore the massive potential the market offers. With SF, we look forward to giving consumers in India unique and path-breaking products; while keeping adventure at the heart of it all.”

The Slide Touch watch in the Touch series collection is designed with an interface similar to a touch phone's screen and can be swiped in four directions. The watches are available in three unique designs and 13 variants.

The Touch Series watches are available in over 8,000 outlets across India including World of Titan stores, multi-brand outlets and authorized dealer stores.

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