SpiceJet launches SpiceStyle

SpiceJet, the low-cost carrier has launched its new retail venture, SpiceStyle. Initially conceived as an in-flight only service, SpiceStyle, which is a wholly-owned subsidiary of SpiceJet, now exists in the form of an e-commerce portal (www.spicestyle.com).

For shopping convenience, the SpiceStyle products are available pan-India through online and offline channels. In a new initiative, SpiceStyle has joined hands with the global ecommerce giant, Amazon.in to launch an all new brand store www.amazon.in/spicestyle.

The new venture will further boost SpiceJet’s ancillary revenue income which has grown from 6% to around 17% in the last two years. SpiceStyle offers products across 17 different categories including a signature Rohit Bal series on Amazon.

Commenting on the partnership, Ajay Singh – CMD, SpiceJet said, “I am delighted to announce the launch of SpiceStyle, an exciting new business venture by SpiceJet, which will help further enhance our ancillary revenue. SpiceStyle promises to provide customers with the same brand experience as the parent airline enabling them to travel in comfort and style. In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered on-board our flights as well as on SpiceStyle.com.”