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Starbucks unveils flagship outlet in New Delhi

By VJ Media Works Team | Vjmedia Works | February 07, 2013

The store is designed specifically for New Delhi with great respect to the rich Indian heritage and culture.

Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Limited, launched the first Starbucks store in New Delhi. Strategically located, the flagship store is unique in its contemporary design and celebrates concrete in its natural form, while embracing the Indian craft of weaving. The store will be open to customers every day of the week, and will offer customers free Wi-Fi and a newly designed India-specific Starbucks Card to celebrate the rich heritage of this dynamic market. 



"We are delighted to open our doors to customers here, in the capital city of New Delhi; extending the Starbucks Experience to more customers in India,” said John Culver, president, Starbucks Coffee China and Asia Pacific. "This first flagship store in New Delhi promises to offer a distinct third place with a beautiful store designed specifically for New Delhi with great respect to the rich Indian heritage and culture. We are committed to the India market for the long-term and will aggressively grow our business, expanding stores and providing locally relevant innovations.” 
Commenting on the launch of the New Delhi store, Avani Saglani Davda, CEO, Tata Starbucks Limited said, "We look forward to inviting customers to our first flagship store in New Delhi to enjoy the unique store design and elevated customer experience. We will continue to work thoughtfully to open stores in locations where our customers want and expect us to be.”
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